Client: Amazon, Toyota

Role: Presales/Sold, Visual Design

Platform: Desktop/Tablet/Mobile

This presales campaign introduced the first physical catalog available for order on the Amazon JP site. The design was a huge success earning almost double the expected order volume.

Client: Amazon, Fujiko pro

Role: Presales/Sold Visual Design

Platform: Desktop/Tablet/Mobile

I created the presales mockups for the Amazon box design, campaign landing page and promotional banners. The deal was successfully sold and became one of the largest and highest grossing advertising campaigns on Amazon.co.jp. I also designed the 1 day take over storefront banner which became one of the highest visible site placements.

Amazon marks the time of year through the use of seasonally themed graphical elements placed strategically throughout the site which combine to create an atmosphere that helps put customers in a seasonal shopping mood.

Valentine’s Day Global Styleguide

Client: Amazon

Role: Visual Design

I wanted to create something unique for this Valentine’s campaign, avoiding cliche elements such as simple heart shapes. My design symbolized the romantic feeling of Valentine‘s day. I created a wholly original and organic lacy “butter flower” concept to visually convey the feeling of the holiday. My styleguide was successfully used globally in all Valentine’s day promotions.

JP New Year’s Styleguide

Client: Amazon

Role: Art Direction, Visual Design

I wanted to provide a traditional but creative feeling with this design, so I decided to use the typical traditional Japanese New Years colors, red, gold and black. For the main typeface, I picked a Japanese calligraphic font, which is often associated with Japanese new year greetings. As for the key illustration elements,  I decided to base the design on traditional Japanese paper also associated with the new year holiday and added traditional Japanese string elements for a more dynamic look and feel. My elements were used for all New Year related elements, and the project was considered successful with Japanese new year campaign sales being measured higher than previous years. 

Client: Amazon

Role: Visual Design

I designed a variety of Amazon Kindle ads, and created presales mock-ups for US entertainment clients. 

Client: Amazon, Iris Oyama

Role: Art direction, Visual Design

I worked closely with our team’s flash designers, providing art direction as well as designing the storyboards and preparing all visual assets.

The first client request was to feature 5 product images in a life style room photo. In Japan, Spring is associated with the beginning of college as well as new hiring, and the campaign targeted students or new hires who are usually living in tiny one room apartments.  

One challenge was to find a way to make these items stand out amongst their surroundings.

My solution was that Instead of using an actual life style room photo, I used pastel line art style illustrations to form an impression of a single room, allowing the individual product images to stand out.

For color, I chose these pink and yellow colors based on the client’s own spring web site campaign, and added pastel greens which are a popular spring theme in Japan. 

We were able to show 5 product images using the lifestyle illustrations, and featured brief explanations for each product.

The campaign received higher CTR performance than average. 

Client: Amazon, Dentsu Inc.

Role: Presales/Sold Visual Design

Platform: Desktop/Tablet/Mobile

I supported the presales mockups for the campaign landing page and promotional banners and the deal was successfully sold.  After being sold, I designed the DVD storefront banner, promotional banners and the banner on the campaign landing page.

Client: Amazon

Role: Visual Design

During my tenure with the Amazon display advertising team, I worked closely with our product partners to create a variety of mobile banners for beta testing new mobile placements. 

Client: Amazon, Sony

Role: Art direction, Visual Design

I created a variety of Amazon storefront animation banners for various clients. For this particular placement, I worked closely with our team’s flash designers, providing art direction as well as designing the storyboards and preparing all visual assets.

Client: Amazon, Shionogi Healthcare

Role: Visual Design

Platform: Desktop/Tablet/Mobile

Designed the campaign landing page for the headache medicine called Sedes on the Amazon JP site. I separated the product details, promotional videos, and branding concept contents through tabs. 

Client: Amazon, Itoen

Role: Visual Design

Platform:  Desktop/Tablet/Mobile

This campaign gave customers a chance to win premium tickets to a concert by the popular musician Yuzu with the purchase of bottled teas. I separated the sweepstakes campaign and their new tea product contents through tabs. 

Client: Amazon, P&G, Kao, NatureLab, Otsuka Pharmaceutical, Feather,

Role: Visual Design

Platform: Desktop/Tablet/Mobile

This campaign required creating sponsored banners which linked to their respective pages within Amazon. The key hero image’s monochrome tone design allowed the banners to really stand out amongst the rest.

Client: Amazon, Panasonic

Role: Art direction, Visual design

I created a variety of Panasonic marketing banners for Amazon.co.jp's consumer electronics section including large size ads with embedded interactive video components. 

Client: Amazon

Role: Visual Design

I collaborated with our Tokyo office business partners to create the styleguide and psd automation templates for the Amazon FFP (frustration free packaging) DVD thumbnail design for our central seller partners.